EA is real sorry it called that guy ‘milkshake brain’

After a raucous spate of now-deleted tweets, the official Need For Speed Twitter account (opens in new tab) has woken up with a head full of regrets. After insulting a fan who criticised the upcoming Need For Speed: Unbound (opens in new tab), the account has posted an official apology and promised to do better, which presumably means it won’t call someone “milkshake brain” ever again.
We admit we got a bit caught up in the hype for launch and some of our recent social media replies crossed the line. To those fans we upset, we apologize. We will do better. See you here next week.November 23, 2022
The exchange which prompted the apology took place last Monday, and occurred after a fan complained about an offer for Need For Speed: Unbound that gave players who pre-ordered 3 days’ early access to the game. The NFS Twitter account responded in a, ah, less-than-decorous way, telling the fan to “cry about it bro or buy regular price idc,” before eventually declaring “I’m not reading all that, sorry that happened to you or congratulations”.
This “edgy” EA social media employee is embarrassing…HAVE YOU NOT LEARNED ANYTHING?! pic.twitter.com/taVMVfoG3uNovember 22, 2022