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Stray’s raising money for real stray cats

Get ready for cuteness overload: Stray, the game about a nice red cat doing cat stuff, is now doing a rad thing in the real world by raising money for various cat charities. America’s Public Broadcasting Service (PBS) spoke to some of the individuals involved during a news segment, which can be viewed here (opens in new tab), where publisher Annapurna’s Jeff Legaspi says the idea of partnering with such organisations “was a bit of a no brainer for us”.

Brendan Gepson of the Nebraska Humane Society (opens in new tab), an animal rescue organisation, says it was able to offer game codes on social media in exchange for $5 donations towards their work. “It was very successful,” says Gepson, “from the initial fundraiser we raised about $8,000”.

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