Official Angry Birds Tiktok account comments on Zelda, Samus and more in uncomfortable ‘Smash or Pass’ video

I have no problem with companies hopping on trends to do some smart marketing and raise awareness of their brands. That said, I think there are some trends companies should steer very clear of. Apparently the team behind the Angry Birds Tiktok account feels differently.

The Tiktok above, which does indeed come from the verified Angry Birds account, hops on a popular trend on Tiktok (and other platforms) called Smash or Pass. For those who don’t know, the trend involves looking at people and saying if you’d “Smash” them or “Pass” on them. No, I won’t be explaining things any more than that.

For whatever reason, the Angry Birds Tiktok has made a Smash or Pass video where Red looks at characters across all of gaming and comments on whether he’s smash or pass on them. There are a handful of Nintendo-related characters in there, and Red has an opinion to share on all of them.

I really have no clue why the Angry Birds social media team felt like this was an appropriate trend to participate in. There’s just so much wrong with the idea that I could go on about it for days. Let’s just hope this is a one-off, misguided attempt at connecting with Tiktokers, and the social media team thinks twice next time.