Sakurai discusses the importance of accurately marketing your game

Masahiro Sakurai is back with yet another installment in his game development video series. This time around, he offers up a feature that’s tied to the topic of marketing.

Let’s say you buy a nice burger only to find out it’s cake when you take a bite. You wouldn’t be too happy, would you? According to Sakurai, the same goes for games. A game’s title and packaging should tell players what to expect when they dig in!