American Truck Simulator players are now being targeted by in-game recruitment ads from a massive truck company

It’s hard to explain the appeal of the various Truck Simulator games to someone who hasn’t played them. They’re almost like chill-out games, an experience where you do all the thinking at the start (your route and cargo) before relaxing for a while with the radio and watching the scenery drift by. I’m sure the actual trucking life is very different but, to me, these games are all about achieving a kind of highway zen.

Maybe the trucking life is not that different, however, because one of the biggest transportation companies in the world, Schneider National, is now looking at American Truck Simulator players… and it likes what it sees—a veritable hotbed of truck-loving talent that may well need a job, and want to try out the real thing.