Nintendo France and Benelux have now merged with Nintendo of Europe

Back in November 2022, Nintendo announced plans for a considerable shift in how they handle their business in Europe. During that initial announcement, Nintendo announced the schedule for these mergers and shifts, and today officially brings us into phase 1.

As of today, Nintendo France and Nintendo Benelux have been absorbed into Nintendo of Europe. Coming over a year later in August 2024, Nintendo Ibérica will join that collective. All of these branches of Nintendo will operate under Nintendo of Europe SE moving forward.

Nintendo says they are making this change to improve business efficiency and accelerate decision-making. NOE’s corporate form will be changed to Nintendo of Europe SE as the new central regional headquarters in Europe.