Get ready for a year of out-of-control AI marketing: revived GameShark brand just announced peripherals that use AI to ‘adapt to your play style’

Would you like a game controller that “can suggest button remaps and sensitivity adjustments” based on how you use it? What about a gaming mouse that “adjusts DPI settings in real-time, ensuring that your cursor movements are always accurate and fluid?” Or a keyboard that will “suggest key remaps and macros tailored to your gaming habits?” Those are all the promises of AI Shark, a new peripheral maker from the former US CEO of the company that launched the GameShark in 1996.

“We have updated the product and brought it into the age of artificial intelligence, machine learning, and super computers,” the AI Shark website claims. What it doesn’t say is how.