Discover how to effectively monetise your games and maximise revenue at Pocket Gamer Connects Helsinki

• 09:30 How to Boost Revenue With Smart LiveOps Research
• 09:50 You Built it, but no one Comes: Why Your Players Hate your web Store
• 10:10 Machine Learning is a new age of Personalised Game Monetisation 
• 10:30 Unlocking Revenue Potential: Exploring Hybrid Monetisation Strategies 
• 11:00 HTML5 for Mobile Games
• 11:20 Game Discovery Platforms in 2024: Rewarded UA & Gamelight Effect
• 12:00 In This Privacy First World, how Important are Ad Creatives? 

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With Pocket Gamer Connects Helsinki 2024 coming up next week, we thought it was time to explore the 21-track conference schedule. This October 1st and 2nd, more than 150 world-class expert speakers will bring you the hottest trends and latest innovations in the global games industry.

You’ll have access to two days of cutting-edge talks, seminars and panel discussions with some of the world’s leading authorities covering everything from monetisation and growth strategies, to the state of play in the heart of the global mobile games industry: Finland.

Don’t miss out on this unparalleled opportunity to meet and learn from some of the most exciting companies, brands and individuals in the games industry – tickets are available now.

Between now and when the venue doors open, we’ll share what each track is about, as well as the talented individuals that will lead the sessions.

To register for the show, head to the Pocket Gamer Connects Helsinki website.

The Monetiser track (sponsored by Elevtaix)

Tuesday, October 1st

Unleash the full potential of cutting-edge advertising formats, in-app purchases, and other ground-breaking monetisation developments in this specialised track. Stay ahead of the curve by exploring the latest advancements in targeted advertising, optimising IAP strategies, and leveraging innovative monetisation models.

Discover the keys to effectively monetise your games and maximise revenue streams, ensuring long-term success and profitability in an ever-evolving industry landscape.

09:30 – How to Boost Revenue With Smart LiveOps Research

What is the current success rate of launching new games across different niches – Why LiveOps is crucial more than ever – What are the main approaches to running a game’s LiveOps (based on dozens of custdev interviews we’ve conducted with Supercell, Blizzard, King, Playtika and others) – How to analyse competitor’s LiveOps the best way – Tips, tricks and useful insights in deconstructing a successful LiveOps – Outtakes

09:50 – You Built it, but no one Comes: Why Your Players Hate your web Store

While web stores have become an industry-standard, only a handful of publishers succeeded reaching significant scale with their store, capturing the hearts and wallets of their audience. How does your store measure up? In this talk we’ll cover why your players won’t fully adopt your store. We’ll review fundamental blind spots many publishers get wrong in building their stores and taking them to market, discuss effective solutions, and share real data that demonstrates the impact of getting it right.

10:10 – Machine Learning is a new age of Personalised Game Monetisation 

10:30 – Unlocking Revenue Potential: Exploring Hybrid Monetisation Strategies 

• Ezgi Dogan, freelance consultant
• Nick Murray, F2P design and product consultant at gamesconsulting.net
• Tadhg Kelly, head of operations and game design consultant at Mobile Game Doctor 
• Patrick McSteen, vice president – monetisation at Kuuhubb
• Kseniia Maiboroda, CEO and co-founder at Elevatix

Should you use in-app purchases or ads to monetise your game? Or both? Our panelists discuss when is the right model for you and your game, when and how to use a hybrid model, and what pitfalls to avoid to ensure you keep players happy and don’t break your game’s design.

11:00 – HTML5 for Mobile Games

HTML5 as a standard has been on the market for quite some time, but how can it help mobile games? In her session Olga will tell how in a post-IDFA world HTML5 games can help with user acquisition for mobile games and what technologies to use and what platforms to consider.

11:20 – Game Discovery Platforms in 2024: Rewarded UA & Gamelight Effect

12:00 – In This Privacy First World, how Important are Ad Creatives? 

• Claire Rozain, founder at Youthwave Games
• Antti Paikkala, head of marketing at Small Giant Games 
• Anna Zdorenko, founder & CEO at INCYMO.AI
• Peggy Anne Salz, lead analyst and founder at Mobile Groove

Good ad creatives have always been a key part of any marketing campaign, and in a post-ATT landscape, effectively converting eyeballs to installs is even more important. Join our panel of experts to discuss best practices in ad creative production, and top strategies for creating an impactful pipeline of ads for the short, medium and long-term.