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EU outlines rules aiming to make it clear when content has been generated by an AI

European Parliament today agreed on how its proposed rules on AI will look ahead of being formally agreed upon by EU member states. The new rules aim to make it easier to spot when content has been AI generated, including deep fake images, and would completely outlaw AI’s use in biometric surveillance, emotion recognition, and predictive policing.

The new rules would mean AI tools such as OpenAI’s ChatGPT would have to make it clear that content is AI generated, and would have some responsibility for ensuring users know when an image is a deep fake or the real deal. That seems a mighty task, as once the image is generated it’s tough to limit how a user shares it, but that might be something these AI companies have to figure out in the near future.

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