Tactile Games hires ex-FunPlus director of marketing as CMO

Lily’s Garden developer Tactile Games has recruited former FunPlus director of marketing Jacob Krüger as its new chief marketing officer.

Joining the company’s leadership team, Krüger will be responsible for scaling the company’s user acquisition efforts and support the launch of new titles in the company’s “growing portfolio”.

Prior to joining Tactile, Krüger has worked at FunPlus as director of marketing, Scopely as head of user acquisition, and Social Point as CMO.

New hire

“It’s very exciting to join Tactile, a company I have been following for a long time, as CMO,” said Krüger. “I am really looking forward to working with such a great team on growing iconic games such as Lily’s Garden as well as launching amazing new titles.”

Best known for its hit puzzle and renovate game Lily’s Garden, Tactile Games’ portfolio includes Makeover Match, Penny & Flo, the Simon’s Cat game series, and Cookie Cats titles.

This article is part of our Road to Helsinki series, where we put the spotlight on the Finnish and Nordic games industries ahead of Pocket Gamer Connects Helsinki on October 1st and 2nd.