It’s the 21st century, which means—er, well, all sorts of existential horrors. But it also means that the media landscape, a term I typically shudder to use but is genuinely applicable here, has changed. A lot of the younger generations get their news from social media and streaming platforms, including online personalities—and archetypically, the government is behind the times.
Well, New York City mayor, Zohran Mamdani, who is NYC’s first gamer mayor (finally, some representation) will be streaming regularly on Twitch. What’s more, the news has broken via an exclusive on Polygon. The future is now.
“With the launch of ‘Talk with the People’ we’re bringing City Hall to the platforms where New Yorkers already are—speaking directly with the people, “By launching the country’s first recurring cross-platform stream hosted by an elected official, where I’ll answer New Yorkers’ questions live on Twitch, we’re opening up a direct line of conversation between our government and the people, especially younger generations who’ve been ignored for too long.”
The name is based on “Talk to the People”, a radio show by former New York mayor Fiorello La Guardia during his term—it aired from 1941 to 1945, and the parallel Mamdani is drawing are relatively obvious.
And hey, listen. If the current US president can have his own social media platform or gold phone or cryptocurrency or whatever, I think Mamdani using Twitch to talk to young people is eminently reasonable. He might have to brush up on his gamer metaphors, but I’m all for it—the only question is what category it’ll be considered on Twitch.
I mean, it’s “Just Chatting”, right? Unless Mamdani wants to surprise the nation with a no-hit saxophone speedrun of Elden Ring, which I imagine would make him leader of the free world by default.
