Square Enix to ‘aggressively pursue’ a new multiplatform business strategy ‘designed to win over PC users’

Final Fantasy developer Square Enix has announced a new business plan in which it states its intent to “aggressively pursue a multiplatform strategy that includes Nintendo platforms, PlayStation, Xbox, and PCs”, possibly heralding an end to the publisher’s historic prioritization of Sony platforms.

Titled “Square Enix Reboots and Awakens”, the plan opens with a frank assessment of the company’s previous medium-term business strategy, with which the publisher “did not reach final-year net sales/operating income targets”. This plan, which focussed on expanding the company’s MMO business and streamlining its portfolios by “divesting some overseas studios and IPs” (read, selling off its entire Western arm including Eidos Montreal and Crystal Dynamics), struggled due to “cannibalization of our new titles due to launch schedule overlap” and the failure of some games to “live up to profit expectations”.

Originally posted by www.pcgamer.com

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